Customer churn is murdering your business.
I help solve that crime.
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As a police officer, I became acutely aware of the revolving door for criminals.
I'd watch the cycle time and time again; the police would spend a lot of time, effort, and resources catching criminals, and the courts and corrections would just release them back into the wild.It was like pouring water into a leaking bucket.Businesses make the same mistake also.A lot of time, money, and effort goes into catching customers, but then somehow, customer retention falls by the wayside.I use detective-grade investigation techniques to help you identify and resolve churn problems so your business experiences predictable growth.
If your product isn’t growing, it’s dying.
To achieve product growth, retaining customers is non-negotiable. Your product's success hinges on your ability to create a customer base that is loyal and expanding.
Keeping customers comes down to three primary components:
Identify your customer
You've gotta have an understanding of who your customer is.
Identify their JTBD
You've gotta understand what your customer is trying to accomplish.
And then deliver value
You've gotta deliver value to your customer better than alternatives.
👋 NICE TO MEET YOU
I'm Ari Zelmanow
I’m a criminal investigator turned customer investigator. Now, rather than using forensic techniques to catch criminals, I use them to help you retain customers. Let's work together to solve the crime of churn.
"Ari does a tremendous job at articulating how research can bring value to a business when done the right way."
- Haley Rabiu
"Great for advanced researchers and leaders who need to brush up on the basics and for newbies who need to level up quickly. The Influential Researcher will get you closer to speaking the language of business and mapping your work to what the business cares about."
- Brian Ashbaugh
"I just want to tell you that this might be the best research course I’ve ever taken. It’s a totally new perspective you are teaching and I love it. I feel like this is what has been missing from my research education, how to bridge the gap between business needs and research."
- Funmilayo Obasa
TRAINING AND SERVICES
Customer Forensics
I work 1:1 with your team—and provide ongoing support in implementation—to build bulletproof onboarding programs for your company. Fill out the form to inquire further.
OUR PROCESS
The Customer Forensics process is as easy as 1-2-3.
Collect the Evidence
We collect and interrogate the evidence to understand your customers MOTIVE.
Develop a Case Theory
We develop a working case theory and point of view (POV) from evidence.
Retain Customers
We present a business case focused on keeping customers—and growing revenue.
Are you ready to increase revenue through customer retention?
Not quite ready to jump in with both feet?
Grab Your Free Resource
Write Headlines That Get Business Partners to Actually Open and Read Your Research Reports
If a report is delivered, and nobody reads it, does it matter?
I Want ThisTHINK LIKE A DETECTIVE NEWSLETTER
Inside the mind of a detective.
Weekly tips and tricks that show you how to Think Like a Detective to uncover better insights—from a REAL-LIFE detective turned market detective.
You're safe with me. I'll never spam you or sell your contact info.
About
Our detective bureau is led by a researcher who has led research at Twitter, Panasonic, Indeed, Quantive, and now Twilio. His journey as a detective turned corporate executive can help you conduct better investigations, which in turn leads to better business outcomes.
NICE TO MEET YOU
I'm Ari Zelmanow
👋 I'm Ari. As a criminal investigator turned customer investigator, I am the REAL Sherlock Holmes of customer and market behavior.How I help: I help founders and product teams use the evidence collection techniques I learned as a detective to stop churn in it's tracks.
Why it matters
I don't only "talk the talk," I "walk the walk."🎓 I hold a doctorate in cognitive psychology, so you get the benefit of knowing that my strategies are grounded in the academic research of decision-making and what motivates people.🌎 I have REAL-WORLD practical experience; I have built insights functions at some epic organizations (and still do), including Panasonic, Twitter, Indeed, Twilio, and others.🚓 As a metropolitan police officer and detective, I developed research and investigation chops unlike any other applied researcher out there.
"Ari is a skillful and experienced instructor with a wealth of valuable information. He opened my mind up to a new way of seeing UX research that will be extremely helpful as I move forward."
- Joaquina
"Right out the gate, Ari delivers on what he promises. It is so simple but yet so powerful."
- Andelae McCoy
"I am building a research practice in a SaaS company, and I struggled to conduct large sample studies because of some technical and practical constraints. Ari helped me to change my perspective about the goal of research in a corporate setting and think about data collection differently."
- Megan Millians
THINK LIKE A DETECTIVE NEWSLETTER
Inside the mind of a detective.
Weekly tips and tricks that show you how to Think Like a Detective to uncover better insights—from a REAL-LIFE detective turned market detective.
You're safe with me. I'll never spam you or sell your contact info.