Uncover hidden, untapped value for your customers (with the tools and teams you already have)
Hint: This translates into more revenue for your business
USED BY TEAMS AT:
The clues to business growth are all around us.
But as Sherlock Holmes would say...
"You see, but you do not observe."— Sherlock Holmes
The secret to great customer research is knowing where to look, how to put the clues together, and how to communicate what you learned with your team so they can actually do something with them (Hint: When your team does these things, product strategy becomes a breeze because everyone is using evidence to make better decisions.)
With Customer Forensics, you will capture and keep more customers—with the tools and team you already have.
Collect Evidence.
Collect and interrogate evidence like a detective.
Build a Case.
Use evidence to build a defensible business case like a trial attorney.
Communicate.
Present your case with the confidence of a primetime news anchor.
If your product isn’t growing, it’s dying.
To achieve product growth, capturing and retaining customers is non-negotiable. Your product's success hinges on your ability to create a customer base that is loyal and expanding. And, as they say, it takes a village. Get everyone on your team on the same page about your customers, users, and buyers—and build a strategy that helps your product grow.
Growth opportunities already exist in your business—if only we can get your teams to share evidence.
Capture more customers by winning more business.
The evidence that marketing needs to win more business is right in front of you. You just need to know where to look. Find these clues, and you will capture more customers.
Keep customers happy and coming back for more.
It isn’t a mystery where to find the information your product team needs to retain customers and expand existing business. Find these clues, and stop customers before they leave.
Increase the odds of success for innovation projects.
It's a fact that most innovation projects fail. But you can shift the odds in your favor by understanding your customer's problems. Find these clues and make smarter growth bets.
👋 NICE TO MEET YOU
I'm Ari Zelmanow
I’m a retired police detective turned business growth detective. But now, rather than using forensic techniques to catch criminals, I use them to help you catch customers. Let's work together to solve the crimes against product growth.
"Ari does a tremendous job at articulating how research can bring value to a business when done the right way."
- Haley Rabiu
"Great for advanced researchers and leaders who need to brush up on the basics and for newbies who need to level up quickly. The Influential Researcher will get you closer to speaking the language of business and mapping your work to what the business cares about."
- Brian Ashbaugh
"I just want to tell you that this might be the best research course I’ve ever taken. It’s a totally new perspective you are teaching and I love it. I feel like this is what has been missing from my research education, how to bridge the gap between business needs and research."
- Funmilayo Obasa
TRAINING AND SERVICES
Customer Forensics
Here are just a few of the ways I can help you sharpen your competitive edge, enhance your ability to identify and seize new opportunities, manage risk more effectively, and drive sustainable growth and profitability for your business.
I also offer tailored corporate training options.
I work 1:1 with your team—and provide ongoing support in implementation—to deliver Influential Research training to transform your company into a true learning organization. Fill out the form to inquire further.
OUR PROCESS
It's the 1-2-3 of Customer Forensics
Collect the Evidence
We use the SIMPLE Investigation Method to collect and interrogate the evidence.
Develop a Case Theory
We develop a working case theory and point of view (POV) from evidence.
Present with Confidence
We present a business case in a way that wins your audience's hearts and minds.
Are you ready to make smarter growth bets?
Not quite ready to jump in with both feet?
Grab Your Free Resource
Write Headlines That Get Business Partners to Actually Open and Read Your Research Reports
If a report is delivered, and nobody reads it, does it matter?
I Want ThisGet ready to discover how forensic analysis techniques can help your team make smarter growth bets with confidence.
There were three skills I learned as a police detective that drove the success of building and closing cases—and putting guilty people behind bars:
THINK LIKE A DETECTIVE NEWSLETTER
Inside the mind of a detective.
Weekly tips and tricks that show you how to Think Like a Detective to uncover better insights—from a REAL-LIFE detective turned market detective.
You're safe with me. I'll never spam you or sell your contact info.
About
Our detective bureau is led by a researcher who has led research at Twitter, Panasonic, Indeed, Quantive, and now Twilio. His journey as a detective turned corporate executive can help you conduct better investigations, which in turn leads to better business outcomes.
NICE TO MEET YOU
I'm Ari Zelmanow
I know the challenges Research faces—and I am on a mission to change this. Because when you do, you will be enabled to make smarter growth bets for your business—ones that increase customer AND business value.
Why it matters
I don't only "talk the talk," I "walk the walk."🎓 I hold a doctorate in cognitive psychology, so you get the benefit of knowing that my strategies are grounded in the academic research of decision-making and what motivates people.🌎 I have REAL-WORLD practical experience; I have built insights functions at some epic organizations (and still do), including Panasonic, Twitter, Indeed, Twilio, and others.🚓 As a metropolitan police officer and detective, I developed research and investigation chops unlike any other applied researcher out there.
"Ari is a skillful and experienced instructor with a wealth of valuable information. He opened my mind up to a new way of seeing UX research that will be extremely helpful as I move forward."
- Joaquina
"Right out the gate, Ari delivers on what he promises. It is so simple but yet so powerful."
- Andelae McCoy
"I am building a research practice in a SaaS company, and I struggled to conduct large sample studies because of some technical and practical constraints. Ari helped me to change my perspective about the goal of research in a corporate setting and think about data collection differently."
- Megan Millians
THINK LIKE A DETECTIVE NEWSLETTER
Inside the mind of a detective.
Weekly tips and tricks that show you how to Think Like a Detective to uncover better insights—from a REAL-LIFE detective turned market detective.
You're safe with me. I'll never spam you or sell your contact info.
Your Partner in Crime
Get the strategic research and product advice you need—when you need it most.
You have product strategy, research, or discovery related questions?
"How do I use the evidence we already have to influence our product strategy?""How do I build a successful research ecosystem in my business?""How do I tell the right story to spark action from customer research?""Are we approaching this research project right?""How do we teach everyone some basic research methods?""How do we make research useful to our teams?""Are we solving the right customer problems?""How do I connect customer value to business value?"If you want me on call 24/7/365 to help you answer these questions (and more), this is for you.
Every month you'll get:→ Unlimited access to me via text, Slack, or email❓ What days/times can I contact you?
Any day, any time. Business doesn't just happen from 9 to 5.❓ What topics can we cover?
Anything that is top of mind. Want a thought partner to debate your strategy? Setting up a research team? Need help with democratization? Spinning up a discovery project? Want to identify the root cause of churn? Want to see how the data you already have can answer your question? I can help.❓ How fast will you reply?
As quickly as I can. If I'm not on a call or doing family stuff, I'll generally reply immediately.❓ Can I call you instead of texting?
No. Calls are way more disruptive for me (and who wants more meetings?) so this only includes one per month. But you can pay for more at a discounted rate on an hourly basis (My hourly rate is $250, but you can book additional sessions at $125).❓ Is it really unlimited?
Yep! I love talking about this stuff, so don't be shy.❓ What is the cost?
Only $1000 for UNLIMITED access. A full-time role of this caliber would cost you over $250,000 a year!
Let's do this!
After paying, you'll be able to book your first call. You can start asking me questions immediately.
On Call Product Strategy
For only $1000 a month, you get unlimited access to the strategic product advice you need—when you need it most.